Will COVID-19 make us look bad?

Written By Georgina Camp

Accounting for COVID-19 in Social Impact Measurement

While we know you recognise it’s important to monitor the needs of people always, we appreciate that you would want to understand how to manage the impact of COVID-19, and isolate it from the impact measurement of your program performed in this time.

Simply put, if COVID-19 is negatively impacting people, how can we show it’s because of the situation and not because of a failing of their service.

The answer is a mix of storytelling and science.  

 

Please sign up to be sent our Information Sheet explaining how we use context and apply causal attribution strategies to demonstrate what IS and what is NOT the impact of a program/service, along with some considerations as to why it could be a good thing to measure now. 

Pretty Caucasian woman at the beach smiling at camera.
Georgina Camp
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